{"id":420,"date":"2020-06-24T00:00:01","date_gmt":"2020-06-24T00:00:01","guid":{"rendered":"http:\/\/abdulali.me\/blog\/?p=420"},"modified":"2022-08-17T11:55:23","modified_gmt":"2022-08-17T11:55:23","slug":"ab-testing-with-google-optimize","status":"publish","type":"post","link":"https:\/\/abdulali.me\/blog\/ab-testing-with-google-optimize\/","title":{"rendered":"AB testing with Google Optimize"},"content":{"rendered":"<p>How to conduct <strong>A\/B testing<\/strong> with Google Optimize<\/p>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"6md53-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6md53-0-0\">I am going to explain about using Google Optimize for A\/B testing.<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"d0d7j-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d0d7j-0-0\"><span data-offset-key=\"d0d7j-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"532a3-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"532a3-0-0\"><span data-offset-key=\"532a3-0-0\"><a href=\"https:\/\/optimize.google.com\/optimize\/home\/\">Google Optimize<\/a> is a newer <a href=\"https:\/\/abdulali.me\/blog\/new-google-drive-shortcuts-you-should-know-today\/\" target=\"_blank\" rel=\"noopener\">Google product<\/a>&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"6rq2v-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6rq2v-0-0\"><span data-offset-key=\"6rq2v-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"fpc87-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fpc87-0-0\"><span data-offset-key=\"fpc87-0-0\">Test website variations to see how these changes will influence customers\u2019 behavior.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"3vfm6-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3vfm6-0-0\"><span data-offset-key=\"3vfm6-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"echvj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"echvj-0-0\"><span data-offset-key=\"echvj-0-0\">This is like <\/span><span class=\"adverb\"><span data-offset-key=\"echvj-1-0\">Optimizely<\/span><\/span><span data-offset-key=\"echvj-2-0\"> or Visual Website Optimizer.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"9ivpo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9ivpo-0-0\"><span data-offset-key=\"9ivpo-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"5e1jh-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5e1jh-0-0\"><span data-offset-key=\"5e1jh-0-0\">the basic tool is completely free and easy to use, it integrates with your Google Analytics data. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"6gnlo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6gnlo-0-0\"><span data-offset-key=\"6gnlo-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"7rhek-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7rhek-0-0\"><span data-offset-key=\"7rhek-0-0\">This gives you a complete picture of what\u2019s going on. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"foeet-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"foeet-0-0\"><span data-offset-key=\"foeet-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"2it9h-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2it9h-0-0\"><span data-offset-key=\"2it9h-0-0\">Plus, you can tweak anything with a few clicks on the mouse.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"998qb-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"998qb-0-0\"><span data-offset-key=\"998qb-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"f6b6g-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f6b6g-0-0\"><span data-offset-key=\"f6b6g-0-0\"> Your text, images, the layout, and you can do this all for any segment of customers.&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"cnvmk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cnvmk-0-0\"><span data-offset-key=\"cnvmk-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"5cmui-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5cmui-0-0\"><span data-offset-key=\"5cmui-0-0\">You can keep your testing simple by tweaking headlines on your page,<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"4amk3-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4amk3-0-0\"><span data-offset-key=\"4amk3-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"s961-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"s961-0-0\"><span data-offset-key=\"s961-0-0\">&nbsp;or&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"9v99e-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9v99e-0-0\"><span data-offset-key=\"9v99e-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"dlen8-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dlen8-0-0\"><span data-offset-key=\"dlen8-0-0\">You can consider complete layout changes. And once your testing is complete,&nbsp;<\/span>You can even deploy the winning variant.<\/div>\n<div data-offset-key=\"dlen8-0-0\">&nbsp;<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"6bdr0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6bdr0-0-0\"><span data-offset-key=\"6bdr0-0-0\">Google Optimize Website: <a href=\"https:\/\/optimize.google.com\/optimize\/home\/#\/accounts\" target=\"_blank\" rel=\"noopener\">www.optimize.google.com <\/a><\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"47gl1-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"47gl1-0-0\"><span data-offset-key=\"47gl1-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"chut5-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"chut5-0-0\"><span data-offset-key=\"chut5-0-0\">You can log in with a Google account, and select get started. Here you can opt into any emails, select your account settings, and agree to the terms and conditions.&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"11q51-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"11q51-0-0\"><span data-offset-key=\"11q51-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"bingi-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bingi-0-0\"><span data-offset-key=\"bingi-0-0\">From here, you can continue to build up all kinds of A\/B testing quick and efficient manner. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"bf3s5-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bf3s5-0-0\"><span data-offset-key=\"bf3s5-0-0\">It will help to optimize and improve your marketing pages. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"1njat-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1njat-0-0\"><span data-offset-key=\"1njat-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"4hss7-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4hss7-0-0\"><span data-offset-key=\"4hss7-0-0\">To learn more visit <a href=\"https:\/\/support.google.com\/optimize#topic=11608543\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/optimize<\/a><\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"5ip24-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5ip24-0-0\"><span data-offset-key=\"5ip24-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9e80v\" data-offset-key=\"285ja-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"285ja-0-0\"><span data-offset-key=\"285ja-0-0\">Thanks for visiting my Blog. I\u2019d love to hear from you, connect with me on LinkedIn or Twitter via @abdulali_khan, and let me know what you\u2019re A\/B testing.<\/span><\/div>\n<h2 data-offset-key=\"285ja-0-0\"><span style=\"text-decoration: underline;\">FAQ<\/span><\/h2>\n<\/div>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1659944225059\"><strong class=\"schema-faq-question\">What Is Ab Testing?<\/strong> <p class=\"schema-faq-answer\">A\/B or split testing is a method for comparing two versions of a webpage: version A (control group) gets the version &#8220;original&#8221; from the beginning of the website launch, and version B (treatment group) gets a new version with the new content.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1659946453785\"><strong class=\"schema-faq-question\">What Is Ab Testing in Marketing?<\/strong> <p class=\"schema-faq-answer\">AB testing in marketing In the world of marketing and sales, A\/B testing is the marketing practice of testing two versions against each other.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1659946522239\"><strong class=\"schema-faq-question\">What Is Ab Split Testing?<\/strong> <p class=\"schema-faq-answer\">Continuous A\/B testing is a form of split testing that involves having many different versions of the same element and continuously evaluating which performs the best.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to conduct A\/B testing with Google Optimize I am going to explain about using Google Optimize for A\/B testing. &nbsp; Google Optimize is a newer Google product&nbsp; &nbsp; Test website variations to see how these changes will influence customers\u2019 behavior. &nbsp; This is like Optimizely or Visual Website Optimizer. &nbsp; the basic tool is&#8230;<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/abdulali.me\/blog\/ab-testing-with-google-optimize\/\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,20,16],"tags":[],"class_list":["post-420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-inbound-marketing","category-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AB testing with Google Optimize - Abdul Ali<\/title>\n<meta name=\"description\" content=\"How to conduct A\/B testing with Google Optimize. Test website variations to see how these changes will influence customer\u2019s behavior\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulali.me\/blog\/ab-testing-with-google-optimize\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AB testing with Google Optimize\" \/>\n<meta property=\"og:description\" content=\"How to conduct A\/B testing with Google Optimize. 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